PERFORMANCE MARKETING • AUTOMATION • SEO
Case Studies That
Built Real Business Growth
Real-world growth systems built using performance marketing, automation workflows, SEO, conversion optimization, analytics tracking, and scalable acquisition strategies.
EDUCATION • PERFORMANCE MARKETING • AUTOMATION
Scaling iLead Tax Academy
Into a Performance-Driven
Lead Generation System
Built a complete growth ecosystem using Meta Ads, Google Ads, SEO, CRM automation, landing page optimization, analytics tracking, and full-funnel marketing systems.
Challenges
- • High CPL and inconsistent lead quality
- • Weak retargeting and funnel segmentation
- • Lack of advanced tracking infrastructure
- • Poor landing page conversion structure
- • Low organic visibility and SEO growth
Execution
- • Implemented full-funnel marketing strategy
- • Built Meta Ads & Google Ads optimization systems
- • Integrated GTM, GA4, Meta Pixel & UTM tracking
- • Improved landing page conversion flow
- • Automated CRM and WhatsApp lead nurturing
FULL FUNNEL STRATEGY
Building A
Multi-Stage Acquisition
System
Created a structured acquisition funnel where users moved from awareness to engagement and finally to high-intent conversion campaigns.
Top Funnel
Awareness campaigns targeting education, finance, accounting, and career-upskilling audiences.
Middle Funnel
Retargeting engagement users, lookalike, video viewers, and website visitors through segmented campaigns.
Bottom Funnel
High-intent conversion campaigns optimized for lead quality and scalable acquisition.
PERFORMANCE MARKETING OPTIMIZATION
Paid Acquisition
Growth Systems
Optimized Meta Ads and Google Ads campaigns using funnel segmentation, audience targeting, landing page optimization, and conversion tracking systems.
META ADS
Paid Social
Optimization
Before
₹150
After
₹100
- •Increased lead quality by 50%
- •Built lookalike audience systems
- •Optimized retargeting workflows
- •Improved creatives and ad messaging
- •Better budget allocation and scaling
GOOGLE ADS
Search Campaign
Optimization
Before
₹330
After
₹150
- •Added negative keyword strategy
- •Improved CTR using optimized headlines
- •Reduced irrelevant traffic significantly
- •Better keyword intent targeting
- •Improved landing page conversion quality
SEO & ORGANIC GROWTH
Organic Traffic
Growth Analysis
Implemented SEO-focused blog strategy, technical optimization, analytics infrastructure, and intent-driven content targeting.
1181% Traffic Growth
200% Website Lead Growth
60% Revenue Increase
50% Better Lead Quality
Tracking Infrastructure
- • Implemented GTM, GA4, Meta Pixel & UTM tracking
- • Used Microsoft Clarity for behavior analysis
- • Built advanced conversion tracking system
- • Optimized landing page experience
- • Automated weekly reporting dashboards
High Ranking Keywords
MANUFACTURING • OPERATIONS • B2B SALES
Bhavani Mesh &
Fencing Manufacturing Unit
Improved operational efficiency, reduced production costs, minimized wastage, and increased B2B sales growth through procurement optimization and direct sales execution.
Challenges
- • Heavy dependency on middlemen
- • Reduced profit margins
- • High operational wastage
- • Weak B2B sales structure
Strategy
- • Eliminated middlemen procurement
- • Purchased directly from manufacturers
- • Reduced wastage using repurposing methods
- • Improved B2B direct sales outreach
Results
- • Increased sales growth by 50%
- • Reduced operational costs significantly
- • Reduced wastage by 10%
- • Improved profit margins and scalability
ADDITIONAL EXPERIENCE
Early Experience
That Built Operational Thinking
Simplotel
Supported GMB optimization, Google Ads campaigns, seasonal promotions, and local visibility improvements for hospitality-focused businesses.
Wakefit
Analyzed low-performing sales regions and identified delivery bottlenecks affecting conversions. Suggested warehouse positioning improvements closer to metropolitan regions to improve customer experience and operational efficiency.