Experience
7+ years of strategic marketing and operational growth
Core Competencies
Performance Marketing
- Meta Ads
- Google Ads
- Campaign Optimization
- ROAS Analysis
Automation & CRM
- TeleCRM
- WhatsApp Business API
- Email Automation
- Workflow Design
Analytics & Tracking
- GA4
- Meta Pixel
- GTM
- Data Analysis
Strategy & Execution
- Funnel Strategy
- Lead Generation
- Conversion Optimization
- Systems Design
Professional Timeline
2025 – Present
Digital Marketing Manager
iLead Tax Academy
- •Managing end-to-end digital marketing operations
- •Overseeing performance marketing and lead automation
- •Leading team of sales professionals
- •Building scalable systems for sustainable growth
2024 – 2025
Digital Marketing Manager
Simplotel
- •Led SEO strategies for hotel clients
- •Managed Google Ads and PPC campaigns
- •Optimized website performance and conversion flows
- •Mentored junior team members
2023
Digital Marketing Internship
Skillhacc
- •Executed SEO optimization and keyword research
- •Managed social media campaigns and content
- •Implemented Google Analytics and UTM tracking
- •Gained practical digital marketing foundations
2023
Retail Internship
Wakefit
- •Analyzed customer behavior patterns
- •Supported store-level sales operations
- •Contributed to local marketing initiatives
- •Gained retail and e-commerce insights
2022 – 2024
MBA - Marketing & Business Analytics
IIBS, Bengaluru
- •Specialized in performance marketing
- •Advanced business analytics and data insights
- •Strategic marketing frameworks and execution
- •Business acumen for scaling operations
2019 – 2022
Marketing Manager
Bhavani Mesh & Fencing
- •Increased sales revenue by 40%
- •Reduced operational costs by 10%
- •Improved profitability by 50%
- •Managed B2B marketing and sales strategy
2018 – 2019
Management Trainee
Balaji Hero
- •Cross-functional operations exposure
- •Sales process optimization
- •Inventory and logistics management
- •Foundation in business operations
Growth Trajectory
Marketing Growth
From foundational digital marketing knowledge to leading complex multi-channel performance marketing strategies at scale.
Team Leadership
Progressed from individual contributor to managing teams, building systems, and developing high-performing sales professionals.
Specialization
Deep specialization in performance marketing, automation systems, and revenue-driving infrastructure. Systems thinking mindset.
Education & Certifications
Education
MBA - Marketing & Business Analytics
IIBS, Bengaluru (2022-2024)
Bachelor of Commerce
Kakatiya University (2019-2022)
Certifications
- Google Digital Marketing Certificate
- Skillhacc Digital Marketing Course
- Advanced Excel Certificate
- Project Completion Certificate